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明日之明日日本料理餐厅品牌设计-品深餐饮设计

Future Future is a new eatery dedicated to serving bespoke yet accessible Japanese cuisine, filtered through an Australian consciousness. An old Richmond art gallery has been transformed into a refined and cool dining experience with unexpected quirks, an homage to Japanese street style and culture. 


 “明日之明日”是一家经营日本料理的新餐厅。这家餐厅可为顾客定制各种融合了澳洲特色、大众消费水平的美味佳肴。餐厅由古老的里士满艺术画廊改装而成,带给顾客精致、酷炫、意想不到用餐体验,我们对餐厅这种怪异之改装实则致敬日本街头文化。



The verticality of the logotype reflects the orientation of Japanese script with the repetition of the word 'Future' in the name meaning that it can also be read backwards as per Japanese custom as well. The word ‘Future’ is also subtly woven into the custom-drawn pattern.


 垂直、重复的标识“明日”反映了日本文字纵向从右往左、从上往下的书写习惯。“明日”这个词也巧妙地融入了为顾客特制美食,需时等待之意。



We worked closely with Olaver Architecture to develop innovative chrome-plated 3D printed lettering on the main front windows. The verticality of the logotype can be seen reflected throughout the space such as in the lighting.
 

我们与Olaver Architecture密切合作,在主前窗上创新地使用镀铬3D打印字体,可使垂直的标识的通过光影投射呈现出来。



The signage and contemporary architecture combine together with the old heritage facade to create a distinctly Japanese and Melbournian feel. The chrome patterned graphics on the windows serve two functions; to control the amount of light filtering into the space particularly in summer, and to create a subtle but interesting branding presence through shadows throughout the interiors.


 垂直地标识、现代化地装修风格与古老建筑完美结合,营造出独特地日本和墨尔本风格。 窗户上镀铬图案的图形有两个功能; 其一,阻挡强烈的光线,特别是在夏天;其二,可通过整个光影的投射巧妙有趣地呈现出餐厅的品牌。



The menus were kept intentionally simple. The chopstick sleeves and placemat menus feature a white ink gradient on translucent stock; a contemporary twist on Japanese paper.
 

菜单刻意创作地简单而直观。筷子和菜单摆放在白色半透明的石桌上,巧妙地诠释出了日本的现代风格。



The website is moody and minimalist, featuring beautiful film photography from Tokyo to set a contemporary, street culture vibe.
Visit the site at futurefuture.com.au
 

餐厅网站色彩灰暗,内容极简,最大的特色是网页上有来自东京的特色电影,营造出现代的街头文化氛围。





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